Especially for an early stage business, unjust negative online reviews can significantly affect revenues. This is because larger companies have received more online reviews so the damage of a negative review is lessened by the sheer number of voices on the Internet, whereas a smaller company relies heavily on each review and online mention. Protecting online reputations is crucial for small and medium sized companies as they seek to grow.

No company has the time to assign an employee to manually search for online reviews constantly. The depth of publicly available social media conversations, threads and wall posts alone is daunting without even factoring in posts on specialized review sites. There are over 300 million tweets per day on twitter alone. That’s well over 3,000 tweets per second. Companies also don’t have the proprietary software to automate a coherent search for reviews and online mentions. Reputationobserver not only tracks all online activity related to a client company, they also have effective strategies for countering negative reviews and boosting a company’s online reputation. The software can even ferret out obscure reviews and posts related to the company. Reputationobserver’s software has the ability to analyze online mentions and categorize them, adding a useful data metric for executives, one that can be measured daily. This real time tool improves response time to consumer issues in addition to tracking online opinion. Particularly during product launches or other sensitive blocks of time like the holidays, fast and accurate analysis of consumer sentiment is crucial to profit margins. The data provided by Reputationobserver’s sustainable reputation platform is a powerful tool for companies requiring instant feedback.

Reputationobserver also helps protect intellectual property rights online. A company’s brand is its rightful property and can’t be exploited by other companies or used without permission. Affiliate companies could generate negative feedback or take actions that do not mesh with a certain brand’s public image. Copyrighted media can also be stolen. Reputationobserver’s platform seeks out brand abusers and instances of copyright infringement and automatically sends out cease and desist notices. The combination of raw data gathering ability and active reputation protection make Reputationobserver a potent tool for combating negative and harmful online activity.

For anyone trying to create and market a product online, whether it’s a new brand, business, or even a person’s branded identity, this can become a substantial impediment to success.

With social media sites and internet forum usage growing at enormous rates daily, it has become exceedingly easy for everyone and anyone, including competitors, to instantaneously contribute their two cents in a damaging way. Given how simple it is to access this harmful material, it becomes imperative for the entrepenuer in question to stay on top of, manage, and repair damage to their brand caused by the internet’s rumor mill. Of course, this is a complicated, tedious, and frustrating challenge to take on alone given the scale of the world wide web. In fact, with more than two BILLION people using the internet at this point in time, doing online damage control alone is an impossible undertaking.

That’s why having a platform with which to manage all online aspects of your brand is so tremendously important for success. With our Online Reputation Management software, users are provided with an incredibly powerful tool with which to protect their online reputation. By taking advantage of our online management analysis tools, you can take stock of the effectiveness of your marketing strategies in real-time. By understanding whether or not a specific strategy is producing negative feedback, our users are able to take action and deploy new strategies that are more effective at producing positive feedback instead.

Our software platform utilizes a five-step process to make protecting, building, and repairing your online reputation straightforward and efficient. By continuously monitoring the internet for negative mentions of your name, brand, or business, our software is able to quickly alert and provide you with remedies so that you can prompt;y repair and undo any lasting damage.

Unfortunately, the internet can be a savage place when it comes to maintaining and protecting your reputation. Rather than be like that naive high-schooler who waits until after the Yearbook is released to quash a rumor, be proactive and begin protecting your online reputation today. Damage to reputations can easily snowball out of control. At that point, some parents choose to move their children to a new high-school once they realize it’s too late to undo the harm. As an entrepreneur, you cannot afford to just drop everything and start from scratch when others engage in defaming you online. Instead, you must be attentive and bold if your goal is to succeed. Take advantage of our Online Reputation Management software now and sleep more easily knowing that you have a powerful tool at your disposal to combat the worst of the internet. Success is just a step away.

Domain Monitoring
Many people, especially affiliates or competitors, like to make domains that feature your brand. For example, if you are named “Brand” then you might find websites like, “free-brand-products.com” or “best-brand.net.” This is used in an effort to draw traffic away from your main website, and onto these pages.

Competitors use this to sell their own products, and affiliates do it to get a commission when they land you sales. While the latter is less of a problem, it still cuts into your revenues because you have to pay the affiliate for making a sale that your website could have done by itself.

We have domain monitoring tools that will find these domains, ensuring they don’t abuse your brand.

PPC Protection
Along with domain monitoring, we will check PPC ads to see if anyone is using your brand. This allows you to easily decide on what ads are fine, and which ones should receive a cease and desist notice.

Image Tracking
Nearly every business uses images. You might have images of products, or you might just have an image of your logo. Regardless, people will try to steal it, and they may misuse your brand to sell their products or to degrade your reputation.

Our sophisticated image filter constantly combs the Internet to check for these images. We search via watermark, the image’s title and even the image itself. Our image filters are able to easily pick up on low-resolution images that are “fuzzy” and hard to see. If someone is using your image, we will find it to keep your brand from being abused.

Counterfeit Selling
If you have resellers, then there will be licensed people selling your products online. Or, if you are selling a product that can be reused, it will be found on the secondary market with auction websites. Both of these are fine, and they do not encroach on your brand.

But, what about counterfeit sellers? These people are making inferior products that feature your design or logo, and they keep all the profits for abusing your brand. We use auction monitoring software to go through suspicious auctions to find these counterfeit items so they can be removed.

Authorized Usage
Normally when you allow resellers or affiliates to make money through your company, you might give them some special access to your logo or branding to help them sell more products. However, you often assign rules to this usage, ensuring the brand is not abused.

By telling us about your corporate policy on this usage, we can go through reseller and affiliate websites to ensure that your brand is being used correctly. This will ensure that everyone is in compliance with your rules.

Stolen and Leaked Information
People using your logo is damaging, but people stealing and leaking trade secrets or other sensitive information is downright devastating. This can cost you thousands, or even millions, of dollars. To minimize the damage, our brand abuse service has a special filter that will search for these types of documents. This way, we can alert you immediately to any such instance, and it can be quickly contained.

Automatic Cease and Desist Service
Manually issuing cease and desist letters can take hours, and you could even devote an entire team of employees to do this. With our service, we can instantly and automatically issue these letters to infringing parties. This is both cost-effective and time-effective, as it clears away anyone trying to abuse your brand.

Conclusion
Brand abuse is rampant online, but our service helps to mitigate it. We will tirelessly search the Internet for anything infringing on your business’s property, and we will quickly stop and minimize any damage. Try us out today, and we will ensure that your brand has a clean reputation online.

Request a free proposal now!

Authors need to first get a handle on how copyright law works. When a work is published, U.S. copyright law immediately protects its ownership. That said, it’s up to the owner to enforce those rights. The first method is the easiest; add a label with the copyright symbol and name on the written work. This makes it clear the intellectual property is owned to the reader. It helps to make the label visibly clear so it can be seen without much trouble, but don’t be overbearing about it.

The next step involves providing a permission authorization. This involves providing a link next to the intellectual work that goes to a new web page with the terms of use. Maybe the work is allowed to be used but attribution is required. Maybe only a description is allowed and no word-for-word copying. Whatever the case, the permission authorization spells out the allowable uses of the work so the reader is again on notice.

Following the notices try to first communicate with people and websites you find stealing material. Not everyone does so maliciously. Many times such websites are designed by folks are new to the idea of copyright in general, and they simply assume if material is on the web it must be free. A simple notification and request for removal can get most posters to take the stolen material off. Many will just apologize and make amends. A few will be a pain.

If they’re not going to be cooperative, then a demand for immediate removal of the stolen material is next. This involves sending a clear message that the intellectual property is owned, the notice is there for everyone to see, and the material is stolen and must be removed from the second website. If the response does not cooperate, the same message can be sent to the website’s hosting company which usually doesn’t want to be responsible for hosting stolen material. They can arbitrarily kill the violating website if they choose to.

Finally, if all the communication above doesn’t work, a legal action may be necessary. A choice needs to be made whether the cost of the legal services is worth the trouble, but if so, the lawyer instead sends a strong-worded message to remove the stolen material or risk a lawsuit. In 99% of the cases, this last resort option gets a reaction and removal.

However, all this monitoring can take up a lot of time and energy. This is where Reputationobserver’s Online Reputation Management Suite can fill the gap. Instead of chasing and performing all the basic communications to violating websites, our reputation service can instead take care of the daily monitoring and warnings. Reputationobserver provides reports that summarize all the problem sites found and the actions taken.

Passwords
Start with a strong password. When you’re asked to create one, don’t type in something you already use for another web site, and make sure to use at least six characters and a combination of numbers and letters. Never use a family members name, your phone number or your birthday, and change your passwords every few months.

Phishing Scams
“Phishing” is when you receive and email asking you for personal information and often seems to be sent by a bank or reputable, well-known business. There is often a link embedded in the email, and when you clicm on the link, it appears to route you to their web site. This is called “spoofing,” and the web site you’ve been directed to is fake. Never click on the link in a email — always cut and paste a web address into your Internet browser. They may also ask for your Social Security number or bank account number, which you should never give out. Call the company who is asking for your personal information to verify that it is indeed the company to avoid being “phished.”

Shopping Online
Always be cautious when shopping online, especially when dealing with smaller retail stores where you haven’t made a previous online purchase. Personal information is stolen from unsuspecting shoppers daily as a result on shopping scams, so make sure the retailer has the Better Business Bureau’s online seal. Most reputable online retailers offer insurance and package tracking on purchases. Warning signs of a shopping scam include them requesting your mother’s maiden name or your Social Security number. If you have any doubts, call their customer service department.

You can also help protect your personal information with software that detects spam and phishing filters for your email accounts and various security features such as virus protection programs. Be sure to regularly check your web browser for updates.

There are a variety of online reputation management services whose sole purpose is to monitor what is published online about you and controlling what people find if they enter you into a Google search. Online reputation management services assists those who wish to control the information about their online selves to others, monitoring the Internet 24 hours daily for any private data. If they find and personal/private details, they will remove it from every search site and continue monitoring to ensure that your info remains private.

In today’s digital world, anything that comes up in a search result can affect your life — it may prevent you from getting a job or just shape someone’s opinion of you not only online, but offline as well. Making sure you protect your personal information is imperative and if by some reason your info is compromised, an online reputation management service can help you through it.

In the old days, online reputation companies looked for advantages for the company, and made sure that there was just a small gap between perception and what was really happening. This was not such a difficult job so few years ago.

Now there is Twitter, Facebook, Linked In, and a whole host of citizen journalists, which come in the form of bloggers. These bloggers and online media groups have the power with simply a computer and an internet connection to destroy the reputation of a company with just a few clicks of a mouse. The biggest issues is that information can be published without being proven or being true. This is why it is important to work with a great online reputation management company.

While the Internet is an incredible tool and advancement for this world, it is also a dangerous one. While the Internet can build a reputation of a company, give a company advertising, and even rebuild a company, it can also be used to destroy a company.

This is good if a company is fraudulent or neglectful, but it is not so good if you have an employee or customer who just has a beef with you. This is where Reputationobserver comes into play.

10.000.000 Victims of identity theft a year

Reputationobserver.com protects companies and individuals from identity theft. There are over Ten million victims of identity theft every year. Statistics show that one in five Americans has already been a victim of identity theft.

If this happens to you or to your company you could be easily destroyed, again with just a click of a mouse. You could lose your home, you could lose your assets, you could lose everything you ever worked for within a few minutes. Yet if you have the services of Reputationobserver.com, you can have your identity monitored and protected, even fixed if ruined.

Some tips to keep your identity safe:

1. Never give your social security number out to anyone that you do not trust. Many websites will ask for this information. If you value your security, you will not type in your social security number. At the very least make sure that the company has a verified security certificate such as VeriSign. However, be aware that hackers know how to get past this information and can still get a hold of your information.
2. Make sure that your passwords are secure. It is recommended that you regularly change your passwords and that you do not use the same password for every account. Write your passwords down, but do not store them on your computer.
3. When banking, online or in public, make sure that you cover your personal pin codes with your hand and keep track of your banking slips and your signatures.
4. Do not leave important banking information in the car or in your purse. Keep your personal information locked up in a secure or fireproof safe.

5. When shopping online make sure to only use legit vendors.

6. Do not share critical data with third-parties over the phone

7. Keep your Social Security Card safe at home

8. Check your credit report with Annualcreditreport.org

9. Utilize a reputation management company such as Reptuationobserver to monitor your name online.

10. Don’t leave any pins or codes and keys in your wallet. Memorize!

Before reading this book, is it good to know the basics of social media. Marshall Sponder offers something for newcomers to take, but a lot will go over your head if you don’t understand how to do beginner-level social media advertising. This book isn’t so much about how to do advertising, but it helps you understand why the advertising is done.

After getting over that speed bump, you will find that Social Media Analytics does a great job of telling you how to perform analytics, and how to extract and measure the information you get. Many business owners already know how to get information from social media, but this book will sharpen your perception of how to mine data and how to best use it in your marketing campaign. Without this book, you can flounder about with tons of data, and not know a thing about how to use it properly. This costs a business lots of time and money, and spoils the advantages of social media.

Another good part about this book is that Social Media Analytics tells you exactly what tools to look for. If you do not want to buy the exact tools that Marshall Sponder suggests, he tells you exactly what features to look for in your analytics solutions, which will help you figure out which programs are good and which ones are garbage. Unlike many social media gurus, that talk about analytics tools like a salesman, Sponder talks like a user, which is very refreshing.

If you are part of a business that only pays for data, and does not personally collect or mine for it, you will still find this book useful. This will teach you exactly how valuable information can be, and what information is useless, so that your business only pays for and gets the best data.

One problem with Social Media Analytics is that it is really only meant for medium and large business, so some small businesses may have trouble doing exactly as the book suggests. However, since this book does such a good job of explaining the large realm of social media analytics, skilled readers should not have much trouble scaling back the suggestions to fit a smaller business.

In short, Social Media Analytics is a must for any business owner and we highly recommend it. A business cannot run without data, and this book teaches you exactly how to get and interpret that data so your business can thrive.

There are a few reasons why you want to protect a business name, and they all work towards your benefit. The first, and most obvious reason, is to have your name reserved for your business alone. You may spend a large amount of time finding the perfect name for your business, and then find out later on that you forgot to trademark it and that someone else has taken it. Not only can this possibly lead to a headache in the future, you may even have to change the name of your business, affecting all of your products as well as consumers.

Another benefit of protecting your business name is to know if has already been taken. You may find out early on that the business name you wanted to use has already been taken, but that gives you time to think of a new business name and adjust your product lines accordingly. Regardless of why you do it, protecting your business name can help you in both the short and long term plans for your business success.

After understanding the importance of protecting a business name, people will have to find somewhere they can go to access that type of information. Thankfully, online management tools are available that give you access to a number of features that will help you with your business, along with protecting the name of it. The difficult part is finding the right site that is reliable and has the access that you need to fulfill the task.

Reputationobserver.com offers people an easy way to check numerous sites and see if their business name has already been taken or not. If it is available, the customer is able to purchase the rights to it right away. This is very beneficial since name trademarks are a first come first serve business. Reputationobserver.com goes the extra mile and searches 750 social networks as well as over 170 domain names to make sure that your business name belongs to you and to you alone. Reputationobserver also has a number of different plans, letting you choose the right services for you at an affordable price.

If you have been thinking about starting a business, do not wait any longer to get the rights to the name of it. The name of your business will be what most people hear of, and it also has the biggest impact on them. It would be unfortunate to lose out to a competitor simply because you did not trademark it in time. Reputationobserver.com gives you quick access to all the main sites so that you can get your name protected and start taking the next steps to becoming successful.

A case-in-point of problematic search practices is Google’s new Hotel Price Ads, which is being tested and will be implemented soon. This feature lists hotel ads and prices next to the Google Maps search result with a drop down menu that allows internet users to be taken to other sites where they can book their stay. While this feature is a great way to make booking a hotel easier, hotels without reputation management might have an unfair disadvantage in the search function.

This highlights a much overlooked need of hotel owners: Hotel reputation management. Reputation management is always on the look out for new features like Hotel Price Ads, and they ensure that your hotel uses new technologies to your advantage. Reputation management can fight on behalf of the hotel for better representation, and they have the expertise to increase customers’ chances of seeing and clicking on the right hotel: your hotel.

With Reputationobserver’s hotel reputation management, hotel owners would not have to worry about the behind-the-door operations of search engines, and can spend their time focusing on maintaining the quality of their hotel. Many travelers now book their hotels, transportation, and entertainment in “packages” using third-party websites. Hotel reputation management can ensure that your hotel is listed as a possibility. It is unfair that travelers’ only options for hotels are the big-chain franchises, when a smaller hotel may provide them with a better, more personalized experience.

In addition to troubleshooting and improving technological advancements in the search for a hotel, Reputationobserver’s hotel reputation management can watch what reviews are being posted about your hotel and take steps to ensure that they are fair, balanced, and legitimate. The business of marketing a hotel can be very tricky, but hotel reputation management can navigate the field and ensure that travelers see and hear about the quality and services of your hotel.

Because Rip Off Report ranks very high in the Google page listings, a negative article about you, your service or your product will get a good deal of exposure initially. Then it will appear to go away on its own, only to reappear even higher in the rankings a few weeks later. The charges against you will never magically disappear or fade away. Rebutting only draws more Google attention. Suing is usually fruitless because the site is protected and the authors are often anonymous or using an alias. Trying to ignore the problem doesn’t help either. The only solution is to work with Reputationobserver’s responsible media intelligence platform.

Reputationobserver’s Rip Off Report removal service constantly monitors the Internet’s main search engines, thousands of websites and, of course, the social media platforms to look for incriminating commentary. The tracking process is ongoing, 24/7 and 365 days a year across oceans and continents. When a negative item such as a Rip Off article is discovered the best approach used by Reputationobserver’s reputation monitoring analysts is to incorporate cutting edge techniques to promote you in such a positive light through social networks, blogs and even article directories that the uncomplimentary article becomes buried permanently—out of sight and out of mind.

Rip Off Report removal services often include a team of public relations, communications and online market professionals who know exactly how to engage the public to repair any damage done by a negative report. They take charge of the situation and work to actively restore your good name. Fighting for you is what they do best.