1. Maintaining A Stable Client Base
Seemingly, the most insignificant details overlooked or ignored by hotel staff are a venue for client discontent. The reality is these clients can and do make complaints known in social media like Facebook, twitter, popular forms and numerous blogs. All of this can seriously damage a hotel’s fine reputation. Once this happens, the mark of instability becomes officially pronounced through loss of hotel clients.
2. Protect Investments In Promotions And Advertising
Hotels annually spend huge sums of their hard-earned profits on advertising and promotions. These financial investments can quickly dissipate under the wrong kind of customer criticism. One disgruntled customer may not be able to do much reputational damage. More than a handful of disgruntled customers all with similar criticisms can make the revenue spent on promotions and advertising seem invalid.
3. Retain Solid Revenue
In order for hotels to capture the largest target markets, they need regular clients. Many hotels do not solicit solely to tourists for business. Major hotels in the largest cities also retain certain types of long-term leasing contracts with business, entertainment and socialite society. The impact of losing these clients as a result of bad publicity or negative notoriety reduces revenue. Reputation management helps retain solid revenue.
4. Remain Ahead Of Competitors
In the hotel industry, keeping a good lead ahead of competitors is part of the business of the business. Fortunately, hotel management is not without some significant assistance. Today, reputation management software is a popular tool to quickly monitor social media and the internet for negative customer hotel reviews. Reputation management has become one of the major issues in many businesses, including the hotel industry. Businesses who ignore reputation management implementation may find they’ve delayed this essential mechanism and the cost to reinvent their reputation may be prohibitive.
5. How Will Reputation Management Software Help Your Hotel?
Reputation management software offers the ability to monitor comments made about your hotel in various social media venues. This is a thorough and completely comprehensive means of quickly determining the damage that’s been done to your hotel’s reputation and what can be done to restore it. Reputation management software provides spin control and determines the level of risk involved to reputation. This software multi-tasks on several levels of social media. It’s been so well received that top level government and political aides use it as a guide to their defensive responses. Hotels can now do the same thing. Reputation management software helps hotels gauge the amount of customer criticisms while it also provides a means to control spin.
6. Don’t Allow A Negative Reputation To Go Viral
If there is one capability social media venues possess that cause the most damage to reputation, it’s the ability to cross social media lines and go viral on large numbers of interconnected social networks. This simply means that a hotel may have a complaint that appears to be on one social network only. The reality is that in a matter of seconds the complaint can be virally transmitted to multitudes of other social networks in a matter of seconds. This has already been witnessed with certain videos that appear on Facebook, as an example and is transmitted virally to a host of other social media venues in the time it takes for millions viewing it to transmit it. The reason for this lightening speed viral transmission of destructive data is worldwide connections via social media.
7. It’s Not Just A Matter Of Reputation
Protecting hotel reputation isn’t just a matter of reputation. It’s a matter of business, employee, staff and management image smeared by social media video clips and tapes. What the public sees about a hotel has lasting negative effects.