Brand abuse is a big issue online, and it may be done intentionally or unintentionally. This is when someone encroaches on your brand by making infringing content that can cost you money. Checking for and handling brand abuse online is very intensive, and most businesses that do it alone often fail because of how widespread this can become. Our services will help watch out for your brand, making sure that no one compromises it.
Domain Monitoring
Many people, especially affiliates or competitors, like to make domains that feature your brand. For example, if you are named “Brand” then you might find websites like, “free-brand-products.com” or “best-brand.net.” This is used in an effort to draw traffic away from your main website, and onto these pages.
Competitors use this to sell their own products, and affiliates do it to get a commission when they land you sales. While the latter is less of a problem, it still cuts into your revenues because you have to pay the affiliate for making a sale that your website could have done by itself.
We have domain monitoring tools that will find these domains, ensuring they don’t abuse your brand.
PPC Protection
Along with domain monitoring, we will check PPC ads to see if anyone is using your brand. This allows you to easily decide on what ads are fine, and which ones should receive a cease and desist notice.
Image Tracking
Nearly every business uses images. You might have images of products, or you might just have an image of your logo. Regardless, people will try to steal it, and they may misuse your brand to sell their products or to degrade your reputation.
Our sophisticated image filter constantly combs the Internet to check for these images. We search via watermark, the image’s title and even the image itself. Our image filters are able to easily pick up on low-resolution images that are “fuzzy” and hard to see. If someone is using your image, we will find it to keep your brand from being abused.
Counterfeit Selling
If you have resellers, then there will be licensed people selling your products online. Or, if you are selling a product that can be reused, it will be found on the secondary market with auction websites. Both of these are fine, and they do not encroach on your brand.
But, what about counterfeit sellers? These people are making inferior products that feature your design or logo, and they keep all the profits for abusing your brand. We use auction monitoring software to go through suspicious auctions to find these counterfeit items so they can be removed.
Authorized Usage
Normally when you allow resellers or affiliates to make money through your company, you might give them some special access to your logo or branding to help them sell more products. However, you often assign rules to this usage, ensuring the brand is not abused.
By telling us about your corporate policy on this usage, we can go through reseller and affiliate websites to ensure that your brand is being used correctly. This will ensure that everyone is in compliance with your rules.
Stolen and Leaked Information
People using your logo is damaging, but people stealing and leaking trade secrets or other sensitive information is downright devastating. This can cost you thousands, or even millions, of dollars. To minimize the damage, our brand abuse service has a special filter that will search for these types of documents. This way, we can alert you immediately to any such instance, and it can be quickly contained.
Automatic Cease and Desist Service
Manually issuing cease and desist letters can take hours, and you could even devote an entire team of employees to do this. With our service, we can instantly and automatically issue these letters to infringing parties. This is both cost-effective and time-effective, as it clears away anyone trying to abuse your brand.
Conclusion
Brand abuse is rampant online, but our service helps to mitigate it. We will tirelessly search the Internet for anything infringing on your business’s property, and we will quickly stop and minimize any damage. Try us out today, and we will ensure that your brand has a clean reputation online.
